A Step-by-Step Guide To Buying A Luxury Watch
Buying a luxury watch can be daunting. Our ten-step guide covers everything from purpose and budget to condition and authenticity.
Step 1: Purpose
A good starting point for anyone looking to buy a watch is to have an idea of what you are looking to buy — how often you aim to wear it and for which occasions. From this you will be able to pick the right category of watch.
Step 2: Price
What is your budget? Is it realistic? Watches are often big purchases, so you should think of a realistic and affordable budget. Once decided, you will be able to refine and work out what is available to you.
Step 3: Type
Type differs from purpose as it is more distinguishable. Are you looking for a dive watch, dress watch, field watch? It helps to have an idea in mind of which types you would consider to make the buying process more efficient.
Step 4: Brand
A brand can tell you a lot about a watch — heritage, craftsmanship, innovation. Read up about brands, visit boutiques or ask people from the industry. Choosing a brand is the same as joining a community.
Step 5: Size
One size does not fit all. The important thing is to try on different sizes and see which works best for your wrist. A good rule of thumb: you should be able to see two links above and below the lugs when the watch is on your wrist.
Step 6: Comparison
Comparison is incredibly important as it gives a holistic view of all options on the market. Trying on different watches helps narrow down your tastes and ensures you are making the right decision.
Step 7: Research
Research is vital, especially for vintage watches. Research the brand, the model, the listing, the seller, and the package. Do not hesitate to reach out and question sellers on their history to give you peace of mind.
Step 8: Condition and Authenticity
You can tell authenticity from papers or an authenticity guarantee from a dealer. Check for scratches, dents, polishing, bracelet stretch, and ask for timegrapher results to assess the movement.
Step 9: Package
When buying a watch, consider the overall package — box, papers, extras. A full set sells quicker if you plan to resell, though if you do not plan to sell, box and papers are less critical.
Step 10: Location and Purchase Method
Consider whether you are comfortable buying internationally and factor in import costs. Whether you buy from a dealer, individual or auction, ensure you do extensive research on the process.
Overall Verdict
Watch buying is an incredibly rewarding experience. With time you will find your own preferences. Always keep your eyes open and remember: buy what you like and like what you buy.
Ready to win your dream watch?
Enter one of our competitions from as little as $19.99 per ticket.
View Competitions
